@inproceedings{kaplan2022measurement,
  title={Measurement and analysis of implied identity in ad delivery optimization},
  author={Kaplan, Levi and Gerzon, Nicole and Mislove, Alan and Sapiezynski, Piotr},
  booktitle={Proceedings of the 22nd ACM Internet Measurement Conference},
  pages={195--209},
  year={2022}
}